' Wedge' is the outcome of a search for the essence of a formal alphabet for text-- for 26 letters of the simplest form constant with ease of reading.
Noted New Zealand designer Bruce Rotherham (1926-- 2004) was inspired by Herbert Bayer's 'universal alphabet' created at the Bauhaus in 1927. While he appreciated Bayer's pure geometry, Rotherham felt it was 'essentially unreadable'. The Bauhaus-inspired inclination for architectural publications to use sans serif deals with provoked Rotherham to consider how an understandable Roman book face might be approached using a few of Bayer's same concepts of simplification, but likewise retracing the evolution and use of the Roman form in an analytic manner.
The Wedge alphabet was started in 1947 when Rotherham was an architecture student at the University of Auckland. Gotten once again in 1958 with some pledge, but eventually, it was shelved for some thirty years and revamped digitally in the early 1990s. Over sixty years after it was very first conceived, Wedge is now commercially readily available from P22.
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