A vintage matchbook promoting the New york city Liquor Mart - unusually enough, situated in Chicago, Illinois - featured a pen and ink line illustration of the store's exterior.
The Art Deco lettering on the mansard was portrayed with a straight left shadow (as opposed to drop cast or extruded), making for an interesting multi-line typeface design.
This is now digitally offered as Packaged Product JNL.
Font Family: Packaged Goods JNL Regular