The whole process was intensely attracting me: from simply using typefaces as a detailed part of my work as an art director, I began checking out the function of each and every aspect that a typeface includes. The 2 things on my mind in developing a typeface for a marmalade brand were first of all, that I wanted it to have a hand-written feel, so regarding exude that old-fashioned, homemade quality, and secondly, that it ought to have a specific sweetness and gentleness that would match the item.
However, PF Scandal managed to outgrow its initial motivation. As I continued dealing with it, I toned down some of its elements to make it more versatile. And so, PF Scandal developed into a typeface that has a modern, and yet handwritten look, that makes it ideal for a large range of usages. The 'Pro' variation features the full array of European characters consisting of Latin, Greek and Cyrillic along with 120 matching pictograms'.
-A.S.
Font Family:
· PF Scandal Pro
· PF Scandal Pro Bold
· PF Scandal Pro Black
· PF Scandal Pro Display
· PF Scandal Pro Display Bold
· PF Scandal Pro Display Black
Tags: script