Based on the rough sketches of the creator of Strategy A Ontwerp, Frank Vogt, Characters constructed, mastered and finetuned the complete Strategy Household.
Plan is available in three variations; Strategy A, Plan B and Plan C. All variations can be mixed because they share the same metrics, spacing and kerning.
Where Strategy A is a strong display type, Fallback has more details and is therefore better suited for longer and smaller sized texts. Strategy C is a decorative stencil version with an own personality and dynamic.
Font Family:
· Plan A
· Plan B
· Plan C
Tags: architect, attitude, character, chunky, commercial, computer, construction, cool, corporate, cozy, decorative, display, elegant, fashion, fat, font, food, fresh, friendly, funky, funny, futuristic, gems, grotesk, grotesque, headline, heavy, informal, legible, lettering, ligatures, logo, lovely, low x-height, magazine, masculine, minimal, modern, monoline, music, news headline, packaging, party, personality, playful, poetry, poster, retro, round, sans-serif, showcard, signage, sign painting, slab, smile, soft, solid, special, square, stable, stencil, strong, supermarket, techno, titling, trendy, ultra, unique, vintage, warm, wedding, wide