Publisher: PlauPrimot is a vertical script greatly affected by italian "gelaterias". After launching 3 sans-serifs, we were looking for an enjoyable discovering opportunity. We began having fun with brush lettering and checking out classic scripts from different periods. Some cool things that made it into Primot were some uncommon vertical connections and the sweet brush styles in the letter endings.
From that point on, we set out to develop a stunning looking vertical script-- something we do not see that typically-- in which each word set might would make a great piece of graphic style (think logos, video game titles, store windows etc.).
We likewise made it wise by including hand-lettering inspired functions such as preliminary and last kinds for letters, contextual alternates and swashes. The result is a versatile 900+ glyphs display typeface, ideal for a large range of applications. We hope you have as much fun with it as we had designing it!
