After the popular successes of Exocet and Mason, Emigre when again partnered with Jonathan Barnbrook to bring you his latest venture into type land.
Priori is a logical progression from Mason, a typeface Barnbrook designed in 1992. Where Mason was designed purely for display screen functions and featured only caps, Priori includes lower case, companion serif and sans serif versions, alternates and, according to its creator, is striving text face status - a vibrant claim from a designer who loves to wear his impacts on his sleeve and who has little use for typography that strives to be "neutral" or "transparent."
.Like a number of Barnbrook's typeface styles, Priori is based upon his interest in British typography of the early 20th century. It is motivated by the work of popular British typographers, such as Eric Gill and Edward Johnston. However it also accepts all of the signage and lettering that Barnbrook observes in the streets, cathedrals, and public buildings of his London area. This blending of native influences with a contemporary pop culture intent is what provides Barnbrook's types a distinct and distinct taste. Like its developer, Priori is an among a kind.
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