Designer: Guille
VizzariThe terrific value of something crafted completely by hand has actually been observed for several years by Guille Vizzari throughout a wide spectrum of customers and projects established at Yani & & Guille-- the studio he runs cheek by jowl with Yani Arabena--, and they both noticed that just recently it has actually been handling a new meaning. From barbers at their shops, to a barista that passionately prepares coffee every morning, or a bartender that deeply delights in diving towards unidentified components, and even Guille's appreciation for sign painters worldwide that keep spreading their passion for the completely constructed letter.
This wide trades universe, where workmanship represents a huge distinction, is where Proprietor lives, and it's the factor why it exists.
Proprietor was born in a Moleskine notebook-- just pencil, paper, and ink-- as a tribute to those crafts, and to regain the art of Type Style that involves the blend in between tools, materials, and the action of the hand.
Fed by these concepts, every single glyph within the whole Proprietor Family has actually been completely developed and shown by hand by its author (including all the ornaments, frames and crafts icons that can be seen in this specimen), showcasing Vizzari's strong formation in the drawing field.
Proprietor can be explained as a compact type family system highlighted by hand, meant and designed to be able to create strong-- however wonderfully ornamented-- paragraphs and fancy structures.
For this purpose, Proprietor Roman and Open display a well-known x-height which goes completely with plenty of ornaments that unfold along the ascenders and descenders, however always including its swashes inside the text line.
The icing on the cake, Owner Script, a copperplate-based typeface unbelievably flooded with ornamented capitals, flourishes and endings to break through the coarse sensation of the Proprietor non-script sets, with a big load of fragile and warm letterforms.
Proprietor Wide and Wide Open hand a total font set to match the household for composing extended words in uppercase, matching in design and adding a striking personality.
And as belonging to Sudtipos' brochure Proprietor comes loaded with complete Open Type support-- thanks to Ale Paul, courageous to tame this hand-- drawn monster, supported by his large knowledge in programming and optimization--.
.7 imperfectly sophisticated and entirely handcrafted typefaces sign up with the Proprietor system, bringing life to designs that are suggested to represent the spirit of the real and knowledgeable craftsmen, lionizing for their trade, and at the same time becoming part of it.
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