Publisher: TipoTypeQuiroga Serif started in 2007 with the name Quadratta Serif.
This typography was created for continuous text, readable at medium and little sizes, with terrific conserving of space, optimized for 6, 8, 10 and 12 points. The morphology is a mix between tradition and development; it has a vertical axis, thick serifs, tall x-height, light modulation and a great deal of internal area between letters: key to enhance legibility at little sizes.
Formally, my idea was to make a serif type that had an unique color, this is noticeable due to the light modulation. This is likewise complemented with the incorporation of not typical, alternative indications. Some parts of the letters that are typically curb or diagonal where made horizontal (for instance: a, q, p, etc.), this makes the eye of each character to be large and unique.
The serifs (wedge type) suffered diverse variations during the procedure. At the begining they where thicker and ended vertically, however this caused a terrific deal of printing errors. And so we decided to modify them by offering them an angle to prevent noticeable mistakes in medium and small sizes.
The ch, and ll ligatures where rescued due to the fact that they are a part of our current spanish alphabet. The historical ligatures and stylistic alternates offer various choices to users who want different options within a text. The accentuation indications were made up in a middle line above all signs to avoid visual shock. We likewise gave plenty of significance to small caps numbers, mathematical indications and currency signs so that the might engage well.
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