In 2011, while tutoring a workout on Slab Serifs, Josema found Robert Thorne's work for Thorowgood. Particularly, he was captivated by the remarkable density of the 6-line Egyptian Pica from 1820-21.
As a basic exercise, he wanted to check the limitations of readability within the context of a contemporary alphabet. Rothwood Ultra is the result of this experiment.
As a method of developing the series, he found it fascinating to go to the opposite end of the spectrum and find how to progress the extra-black Ultra's DNA into an incredibly light-weight design. The Hairline and Thin styles are her slim sis.
The third challenge has been the creation of the text variation. Light, Book, DemiBold and Vibrant, including italics and Small Caps close the Rothwood cycle for editorial use.
Font Family:
· Rothwood Hairline
· Rothwood Hairline Italic
· Rothwood Thin
· Rothwood Thin Italic
· Rothwood Light
· Rothwood Light Italic
· Rothwood Book
· Rothwood Book Italic
· Rothwood Demi Bold
· Rothwood Demi Bold Italic
· Rothwood Bold
· Rothwood Bold Italic
· Rothwood Ultra
· Rothwood Ultra Italic
Tags: display, editorial, screen, slab, slab serif, text