The magazine advertisement informed of how one thousand fortunate individuals would win $100 by merely taking a die-cut stencil of the trademark name to the shop and overlaying it on the logo printed on the food wrap box to see if it lined up completely.
The hand-lettered title declaring 'match the stencil and win' was performed in a casual sans style and showed the happiness of numerous typestyles found in ads during the late 50s and early 60s.
Font Family: Sixties Stencil JNL
Tags: 1960s, casual, display, headline, retro, sanserif, stencil