When Social Gothic first launched in 2007 as a standard single font, it ended up being an instant branding and advertising favourite. It saw wide usage by a couple of fashion outlets and outlet store, then skyrocketed to new heights of direct exposure when it became the primary face for Sears and the billboard cause standard for a few charity clothing and political companies throughout Canada's significant city centres.
Social Gothic is a monocase font style that integrates standard sans serif components with some distinct "wood" shapes and oval lowercase elements, to produce a totality that achieves a handmade look while maintaining a message shipment that is tidy, clear, downplayed and simple on the eyes. It is a gothic with highly humanist leanings, something seldom discovered in the sans serif genre.
And now, this newly released Social Gothic family is the re-conceptualized, refined and optimized redux of the lots of bespoke variations that were commissioned and customized for numerous proprietary brand names and tasks throughout the years. The remastered set includes four multi-script weights, rough and soft variations, and an extremely special stencil treatment. Each of the Social Gothic fonts includes over 550 glyphs and supports over 45 languages.
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