Designer: Zuzana
LickoThese two households of sans-serif text faces were developed simply along official lines. The objective was to balance the neutrality needed for a text face with simply adequate idiosyncrasies to produce a somewhat unknown design in order to supply brand-new interest.
Of course, both of these extremes are essential, but rarely is either extreme desirable. If everything was neutral, we would not be able to inform things apart due to their sameness; alternately, if everything was simply meaningful, we would not be able to understand the visual world around us. (For instance, you wouldn't want your tax return to be set in a handwriting style, and you wouldn't want the brand name on your cereal box to be embeded in Helvetica; unless the cereal was generic.)
.The definition of what is neutral (standard or familiar) versus that which is distinctive (meaningful or uncommon), is continuously altering, as brand-new typeface styles are included to typographers' collections. Gradually, what might as soon as have actually seemed uncommon ends up being familiar through repeated usage. This shifting continuously provides brand-new contexts for new styles which in turn alter these definitions yet again, therefore finishing the cycle.
.Tarzana's style procedure was among visual modifying; discarding extremely familiar ideas, while assimilating new ones without compromising legibility. Typically, a specific decision would summon more questions than it answered, and altering one character typically cause the reworking of an entire series of associated characters, as the numerous stages and permutations of letterforms shown here illustrate.
.The roman (upright) and italic versions were developed simultaneously, with the purpose of cross-pollination. In some instances, roman character styles were established on the basis of the italics, leading to such functions as the curved arm on the lower case "k," the uneven capital "Y," and the rounded capital "E," yielding a casual feel to the entire family.
.Font Family:
