Typical is a practical typeface, appropriate for whenever typographic sobriety and neutrality is required. With a clear modernist inspiration, Usual was born of the attempt at utilizing a scale of percentages in type design.

Likewise to Le Corbusier's Modulor, the scale of proportions used in Usual, works as a tool or program for the typeface's metrics, and as a result, the rhythm of the stems.

Usual consists of 5 weights from Light to Extra Vibrant, with matching italics. It was created to work well in a broad variety of body sizes, from text settings to headings. In addition to stylistic alternates and arrows, Usual's OpenType functions consist of letters with shorter descenders, beneficial for setting headlines with tight line-spacing.


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Tags: branding, clear, editorial, grotesk, harmonic, modernist, neutral, rational, sans serif, sober