Designer: Brian
SooyCalled by some the "Archetype of the centuries," Vigor ® is a seven-weight typeface family. It features a total Adobe character set with kerning and fit to match.
The alternate characters use some variations on s, f, h, j, k, S, T, Y and others, and consists of the Euro symbol.
Verve is the fourth in an on-going series of condensed typefaces that I've been creating because 1989. My concept was to produce a sophisticated condensed typeface that would be a "typeface for the millennium," in style and functionality.
At the extremely core of all my styles is a typographic problem I wished to fix or a market specific niche that I think requirements filled. Vigor addresses both of those issues, without copying or borrowing from its predecessors.
There's the difficulty of developing a rich and fascinating typeface with austerity of line and elegance of kind. I'm a minimalist by nature-- but I wanted Verve to have a sensual feel in specific respects-- yet have that sensuality stabilized by the uniformity of the uniform character widths. Gottfried Pott constantly stresses "style and variation," and "point and counterpoint," and that's what I'm doing in Verve. What one discovers in musical structure appears in Verve.
Perfect for book covers, CD product packaging, club flyers, retail product packaging (especially bottles!), identity style and multimedia. The daring can attempt it in text, but it will offer you a headache. The charm of Verve is in the size and weight variations which develop an abundant typographic texture in this font.
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