On February 26, 2014, Jürgen Adolph composed the following:
" I was already thinking about typography, even when I could not yet read. Letterforms, for example, above storefronts downtown, had an alluring appeal for me.
Therefore, it is most likely not a coincidence that, after completing high school, I began an apprenticeship with a service provider of signage and neon-advertising in Saarbrücken, and-- in the late 1980s-- I put greatest in my field in my state.
When I continued my research studies in interactions style in Wiesbaden, I was presented to the greatest requirements in calligraphy and type design. "Typography begins with writing" my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface "Vianova"-- which started as part of a research studies program-- and accompanied me on my journey even when its more austere letterforms did not always comply with his own aesthetic perfects.
The completely analogue advancement of the types-- created completely with ink and nontransparent white on cardboard-- covered numerous scholastic semesters. In order to discover its appropriate form, writing with a flat nib was utilized.
Once, when I showed some intermediate designs to Günter Gerhard Lange, who sometimes honored our school with a go to, he commented in his own unique way: "Okay what you are doing there. However if you wish to earn a living with this, you might also buy your coffin now."
At that time, I was concentrating generally on the serif version. But things reached a different level of intricacy when, during a meeting with Günther Flake which had been set up by Teacher Schneider, he recommended that I expand the offering with a sans and piece variation of the typeface. So-- a few more months passed, but at the exact same time, Elsner+ Flake already began with the digitilization process.
In order to prevent the fate predicted by Günter Gerhard Lange, I entered into "servitude" in the marketing market (Michael Conrad & & Leo Burnett) and style field (Rempen& & Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf worried about corporate style development and expansion (amongst others for A. Lange & & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc."
Font Family:
· Vianova Sans Pro Ultra Light
· Vianova Sans Pro Ultra Light Italic
· Vianova Sans Pro Light
· Vianova Sans Pro Light Italic
· Vianova Sans Pro Regular
· Vianova Sans Pro Regular Italic
· Vianova Sans Pro Medium
· Vianova Sans Pro Medium Italic
· Vianova Sans Pro Bold
· Vianova Sans Pro Bold Italic
· Vianova Sans Pro Extra Bold
· Vianova Sans Pro Extra Bold Italic
Tags: brochures, clean, conservative, economic, grotesk, informal, legible, linear, linear sans, magazine, modest neutral, newspaper, packaging design, plain, pragmatic, sans-serif, static, sturdy, superfamily