Vianova Serif Pro was designed by Jürgen Adolph and published by Elsner+ Flake. Vianova Serif Pro consists of 8 designs and household bundle alternatives. p > The typeface superfamily Vianova includes each 12 weights of Sans and Piece and 8 weights of the Serif design. The design from Jürgen Adolph dates back into the 1990s, when he studied Interaction Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his provider 1995 at Michael Conrad & & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has actually been honored as a member of the Art Directors Club (ADC) with more than 100 awards.

On February 26, 2014, Jürgen Adolph composed the following:

" I was currently thinking about typography, even when I might not yet checked out. Letterforms, for example, above stores downtown, had an irresistible appeal for me.

Therefore, it is most likely not a coincidence that, after completing high school, I started an apprenticeship with a supplier of signage and neon-advertising in Saarbrücken, and-- in the late 1980s-- I put highest in my field in my state.

When I continued my studies in communications style in Wiesbaden, I was introduced to the highest standards in calligraphy and type style. "Typography begins with writing" my revered instructor, Teacher Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface "Vianova"-- which started as part of a studies program-- and accompanied me on my journey even when its more austere letterforms did not always comply with his own aesthetic ideals.

The entirely analogue development of the types-- designed entirely with ink and opaque white on cardboard-- covered numerous scholastic terms. In order to find its proper form, composing with a flat nib was used.

Once, when I showed some intermediate styles to Günter Gerhard Lange, who sometimes honored our school with a go to, he commented in his own unmatched manner: "Not bad what you are doing there. But if you desire to earn a living with this, you might also buy your coffin now."

At that time, I was concentrating generally on the serif variation. But things reached a different level of intricacy when, during a meeting with Günther Flake which had actually been organized by Professor Schneider, he suggested that I expand the offering with a sans and piece version of the typeface. So-- a few more months went by, but at the exact same time, Elsner+ Flake currently began with the digitilization process.

In order to prevent the fate forecasted by Günter Gerhard Lange, I entered into "servitude" in the advertising industry (Michael Conrad & & Leo Burnett) and style field (Rempen& & Partner, SchömanCorporate, Claus Koch) and worked for a number of years as the Creative Director at KW43 in Düsseldorf interested in corporate style development and expansion (amongst others for A. Lange & & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc."

Font Family:
· Vianova Serif Pro Light
· Vianova Serif Pro Light Italic
· Vianova Serif Pro Regular
· Vianova Serif Pro Italic
· Vianova Serif Pro Medium
· Vianova Serif Pro Medium Italic
· Vianova Serif Pro Bold
· Vianova Serif Pro Bold Italic

Tags: advertising, branding, brochures, business, calligraphy, clean, conservative, contemporary, contrast, corporate, display, economic, editorial, elegant, european, friendly, functional, informal, jürgen adolph, legible, linear, magazine, modest, neutral, newspaper, packaging design, plain, pragmatic, schriftsippe, serif, static, sturdy, superfamily