While conceiving Winco, Ramiro Espinoza studied the work of the masters of postwar book cover style: Helmut Salden, Boudewijn Ietswaart, Berthold Wolpe; among others.
He also checked out German and Czech customs of meaningful printing types that had such a strong presence in the earliest years of the 20th century.
Having developed a stylistic structure, Espinoza designed the typeface from scratch. This permitted him to produce an original, typographically consistent and versatile family in five weights, from Light to Ultra Black. The procedure has actually led to a typeface that effectively combines the high legibility and seriousness of a text face with the expressiveness, dynamism and subtle irreverence of the original hand-rendered alphabets. Winco is a versatile household whose severe weights-- Light, Black and Ultra Black-- make for striking headings, while the middle weights work well in both display screen and text settings. Produced as CFF OpenType fonts, all weights come with little caps and several character sets, including superscript, subscript and portions, alternate glyphs and ligatures, making Winco a typographically sophisticated household appropriate for a vast array of editorial and corporate work.
Font Family:
· Winco Light
· Winco Light Italic
· Winco
· Winco Italic
· Winco Bold
· Winco Bold Italic
· Winco Black
· Winco Black Italic
· Winco UltraBlack
· Winco UltraBlack Italic
Tags: 50s, 60s, black, bold, edgy, expressionist, expressive, glyphic, humanist, lettering, packaging, playful, salden, sans, signage, supermarkt