YWFT QUE is a display typeface that follows a new design mantra: 'Conservatively Unreasonable.' It was established to be the anti-Helvetica; to send a middle finger to legibility. It snarls at Times New Roman and dropkicks 'the standard' out da building. YWFT QUE journeys into the unidentified, where sometimes letters look absolutely nothing like they should, and kerning has a mind of its own. YWFT QUE will dominate any poster task, sex up any site and take your motion work directly to the cloud nine Tango Championships.
Simply put, it follows no guidelines. Why in some cases, it's even difficult to read.
YWFT QUE was initially drawn as the handset ELSE (2009 ), created by YouWorkForThem.
Font Family:
· YWFT QUE 1
· YWFT QUE 2
Tags: 2008, 2010, abstract, american, anti, branding, conservatively absurd, display, else, form, handset, helvetica, icons, lettering, logo, michael paul young, motion, poster, symbol, usa, visual, ywft