Couture has taken years to come to fulfillment. We can not say it is a devoted revival of Imre Reiner's Corvinus-- a typeface that has always had a soft spot in much of our hearts for its quirkiness and eccentricities. It's not. What it is a reassessment of all of the things that made Corvinus great, distilled in a sensible, constant system.

From this system sprang 2 incredibly fragile pursuits: Couture and Couture Sans.

Long forgotten is the obliqued cursiv and in its location, a brand-new italic has been presented-- carrying with it its own set of peculiarities and appeal. There's a hint of the past, a subtle homage to the canon of early contemporary and Art Deco type, but it does not remained bound to it for long. Each typeface ... long, slender, curvy ... as if pulled from the pages of a style publication, brings with it a whole brand-new level of sass and style.


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Tags: art deco, contrast, corvinus, decorative, display, elegant, fashion, feminine, headline, high contrast, italic, light, magazine, modern, poster, publication, serif, system, titling