Eat More Fruit JNL is an odd name for a typeface, but then once again the lettering style of the font style is simply as unusual.
Named for a 1940s-era poster upholding "Put more pep in your action - consume more fruit", the lettering (although Art Deco in nature) likewise stimulates pictures of 1960s and 1970s hippie-era show posters.
Font Family: Eat More Fruit JNL Regular