The wood type produced Morgan was utilized mainly in department shops to make their own signs. The script styles are similar to sign painters alphabets and stimulate a Mad Guys age marketing visual. The font was just cut in 4 sizes: 12, 18, 36 and 72 line. It was dispersed by Morgan for use in their presses, however as type high wood type, it might be utilized on any press.
The typeface was issued with numerous alternate letters and ligatures to mimic the effect of hand lettering. Its dynamic strokes and odd information offer it an unique taste ideal for marketing display screen work. The digital variation includes all of the initial alternates plus brand-new characters to fill out a full European character set.
Font Family: HWT Bon Air
Tags: 50s, 60s, advertising, mad men, retro, script, want, wood type