Bookman is a strong workhorse style for readable blocks of text. Ed Benguiat based his 1975 revival on an 1860 design by Alexander Phemister for the Miller & & Richard foundry in Scotland. The original Bookman, also known as Old Style, was designed to be an alternative text face to Caslon, improving what were thought about to be Caslon’’ s undesirable characteristics; Phemister’’ s Bookman had slighter serifs, shorter ascenders and descenders, and a more popular vertical tension. Benguiat included new weights and expanded the x-height to create an uncomplicated look that is appropriate to both book design and screen applications.


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Tags: 1900s, bookman-like, informal, informal text, serif, transitional, wide