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Maxima Now Pro Font

Designer: Gert Wunderlich
Publisher: Elsner+Flake

Maxima Now Pro was designed by Gert Wunderlich and released by Elsner+ Flake. Maxima Now Pro consists of 25 designs and household package options. p > The sans serif direct antiqua Maxima which was developed in the start of the sixties by Prof. Gert Wunderlich for Typoart Dresden, was freshly actualized in 2007 after more than 45 years. Numerous hands and heads were involved in the effective re-design of Maxima Now over a period of two years to help the designers of the Elsner+ Flake Style Studios in Hamburg, and the typeface household is now offered. The re-design occurred in close cooperation with Wunderlich who has provided assistance to various tasks in Elsner+ Flake's studio in Hamburg.

A terrific deal of care was given to the required initial jobs such as the viewing of the original designs and print tests, the analysis of the digital Typoart information which had actually remained in the belongings of Elsner+ Flake considering that 1985 and 1989, and a style concept based upon detail correlations, along with the extension of the character complement. It had actually been Elsner+ Flake's goal to include as much of the existing Maxima cuts into the re-design program as possible.